Petrichor.
Designing the brand and website for an educational consultancy startup.
Duration
3 months
Category
Education, Agency
In 2021, I joined a startup as its founding designer for an Educational Consultancy, set up by fresh graduates from various management degrees all across Europe. Here, I designed their brand, social media templates, and a website for the agency. The logo was used in their socials, letterheads and marketing, and their website was built and published on Webflow.
Petrichor.
Designing the brand and website for an educational consultancy startup.
Duration
3 months
Category
Education, Agency
In 2021, I joined a startup as its founding designer for an Educational Consultancy, set up by fresh graduates from various management degrees all across Europe. Here, I designed their brand, social media templates, and a website for the agency. The logo was used in their socials, letterheads and marketing, and their website was built and published on Webflow.
Petrichor.
Designing the brand and website for an educational consultancy startup.
Duration
3 months
Category
Education, Agency
In 2021, I joined a startup as its founding designer for an Educational Consultancy, set up by fresh graduates from various management degrees all across Europe. Here, I designed their brand, social media templates, and a website for the agency. The logo was used in their socials, letterheads and marketing, and their website was built and published on Webflow.
Petrichor.
Designing the brand and website for an educational consultancy startup.
Duration
3 months
Category
Education, Agency
In 2021, I joined a startup as its founding designer for an Educational Consultancy, set up by fresh graduates from various management degrees all across Europe. Here, I designed their brand, social media templates, and a website for the agency. The logo was used in their socials, letterheads and marketing, and their website was built and published on Webflow.
Understanding the Brand.
What did the idea stand for?
Brand Values.
We started building the identity by deciding what our brand stood for, and how we wanted it to be perceived by the audience. Petrichor is associated with the first rain of the year, and embodies a fresh start. It helps plants grow, and nurtures everything it touches.
Moodboarding.
We wanted the audience to connect the brand with nature, and have an earthy feel to it. Following these ideas, I moodboarded for inspiration for possible branding directions.
What did the idea stand for?
Understanding the Brand.
Brand Values.
We started building the identity by deciding what our brand stood for, and how we wanted it to be perceived by the audience. Petrichor is associated with the first rain of the year, and embodies a fresh start. It helps plants grow, and nurtures everything it touches.
Moodboarding.
We wanted the audience to connect the brand with nature, and have an earthy feel to it. Following these ideas, I moodboarded for inspiration for possible branding directions.
What did the idea stand for?
Understanding the Brand.
Brand Values.
We started building the identity by deciding what our brand stood for, and how we wanted it to be perceived by the audience. Petrichor is associated with the first rain of the year, and embodies a fresh start. It helps plants grow, and nurtures everything it touches.
Moodboarding.
We wanted the audience to connect the brand with nature, and have an earthy feel to it. Following these ideas, I moodboarded for inspiration for possible branding directions.
Creating the Identity.
What did I create?
The Logo.
The Logo is designed on Montserrat, adjusted along the ends for a more rounded, earthy feel. The logo has a pair of leaves, which is also mirrors a mother nurturing a child. The ascenders and the tittle were also adapted to fit the theme of nature.
What did I create?
Creating the Identity.
The Logo.
The Logo is designed on Montserrat, adjusted along the ends for a more rounded, earthy feel. The logo has a pair of leaves, which is also mirrors a mother nurturing a child. The ascenders and the tittle were also adapted to fit the theme of nature.
What did I create?
Creating the Identity.
The Logo.
The Logo is designed on Montserrat, adjusted along the ends for a more rounded, earthy feel. The logo has a pair of leaves, which is also mirrors a mother nurturing a child. The ascenders and the tittle were also adapted to fit the theme of nature.
Reaching the Audience.
How do we mark our presence?
Social Media Designs.
After designing the brand, I collated guidelines for our online presence, and worked on social media assets for our handles on LinkedIn and Instagram. This also included creator content, and designs for Instagram Ads.
How do we mark our presence?
Reaching the Audience.
Social Media Designs.
After designing the brand, I collated guidelines for our online presence, and worked on social media assets for our handles on LinkedIn and Instagram. This also included creator content, and designs for Instagram Ads.
How do we mark our presence?
Reaching the Audience.
Social Media Designs.
After designing the brand, I collated guidelines for our online presence, and worked on social media assets for our handles on LinkedIn and Instagram. This also included creator content, and designs for Instagram Ads.
Website Designs.
Final Designs built on Webflow.
Website Designs.
Final Designs built on Webflow.
Website Designs.
Final Designs built on Webflow.
